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Gish 2022 mascot4/24/2024 In fact, yuru-kyara got so popular that the government decided to regulate municipal spending on making them. One example is Hikonyan, the Hikone castle mascot. Since the boom in mascot popularity, municipalities started to create their own characters to boost tourism. Image credit: P2250280.jpg by mono, licensed under CC BY 2.0 How popular are mascots in Japan? They are actors who don cartoon character costumes to perform at events, shopping malls, or theme parks like Disneyland. ![]() Japan’s cute characters often come in illustrated, or animated form, but yuru-kyara are typically presented as kigurumi (着ぐるみ). The majority of yuru-kyara fall under this category. Gotōchi-kyara (ご当地キャラ) or ‘local character’ is a term that refers to mascots that promote cities or prefectures. The term comes from yurui (緩い), which means ‘loose’, ‘gentle’ or ‘relaxed’, and kyara (キャラ), which means ‘character’. The term yuru-kyara was coined by an illustrator named Jun Miura when mascot popularity rose in the early 2000s. Waka-pi (Wakayama Women’s Prison) What are yuru-kyara?.Pipo-kun (Tokyo Metropolitan Police Department).Miraitowa and Someity (Tokyo 2020 Olympics and Paralympics).Bary-san (Imabari City, Ehime Prefecture).Sanomaru (Sano City, Tochigi Prefecture).Yume-chan (Rikuzentakata, Iwate Prefecture).Hikonyan (Hikone City, Shiga Prefecture).Chiitan (Susaki City, Kochi Prefecture).Funassyi (Funabashi City, Chiba Prefecture).
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